A Study Of OP Company’s Strategy Implementation Based On The Balanced Scorecard

With the further development of Internet technology, the expansion and launch applications in the field of optical communications will be an irreversible trend. Their function and cost are better than the existing metal conductor winner., The performance of related products will be improved further, transmission speed will also constantly breakthrough. Application level consists of many areas of telecommunications, data storage, consumer and applications. Today the rapid development of information on the transmission speed of the increasingly high demand, behind all this is inseparable from the support of fiber optic networks.OP company was founded in 2000, with more than ten years of development, has become one of the famous one in this industry which is OEM manufacturer specializing in providing fiber optic connectivity solutions, network cabling solutions,the major market distribution in North America and European countries. Company annual sales increased year by year, and formed a research and development strength. However, due to the low barriers to entry, competitors increased year by year, competition is fierce, and also need to face the current rising labor costs, RMB appreciation, technology and labor shortages population and other external environment. OP company timely need seek the new strategic goal. Any tough battle must try to start from scratch, how to make the existing strategic objectives have to be realized, this becomes the top issues for the whole company.This article will combine the theoretical research and empirical analysis methods, take OP as an object. On the basis of comprehensive assessment of the current status and industry analysis, use theoretical execution and the balanced score card theoretical knowledge, thus building the OP strategy execution system in order to guarantee the realization of strategic objectives. This all is to help OP find the scientific, comprehensive and practical implementation tools, and provide a useful reference for other new comers..