Research On Strategy Implimentation In Enterprises Based On The Balanced Scorcards

A significant trend in the current market competition is Globalization. Compared to Strategy formulation, how to carry out the strategy to enhance the international competitiveness of enterprises has become a more important issue. The strategy implementation is the most important factor which affects the implementation of the strategy and business value in the complex environment. Effective strategy implementation plays a very crucial role to preserve the competitive advantage. Therefore, it is essential to study the theory and practice of the strategy implementation.In the paper, the status of the theory and the practices of strategy implementation and the research achievements and shortcomings are analyzed deeply. And then, the strategy implementation management is analyzed based on the framework of the balanced scorecard (BSC) theory, the applicability of BSC for enterprises strategy management is nailed down, the problems in the processes of putting the strategy into action are deal with, and the route is constructed to implement the strategy based on the BSC. A five perspective BSC is built aimed at the charactors in construction enterprises, and a strategy feedback and learning flow is constructed based on BSC.Aimed at the questioning to the cause-and-effect relationship of BSC, the causal logic of the balanced scorecard strategy maps is studied, the rationality of the cause-and-effect relationship and the important meaning for application of BSC into strategy implementation are analyzed. The analysis shows that the cause-and-effect relationship is exist based on the probability in BSC. And then, in the paper the five perspective cause-and-effect relationship is analyzed empirically to be existed in construction enterprises based on Structural Equation Modeling.Enterprises can not do the strategy without the support of resources. In the paper the budget management is connected with BSC to build a budget management framework. In integrated budget management system, the capital budget is distributed by strategy budget, and the operating budget by the Activity-Based Budgeting. The budget process is analyzed with Game theory. The specific measure is given to eliminate the game in the budget allocation process. At the same time, supporting role of the intangible assets to the strategic objectives is studied in this paper. The strategy readiness is analyzed in three aspects: human capital, information capital and organization capital, so that the intangible assets can be coordinated with the strategy for the strategic objectives'achievement.In the paper, the factors are analyzed, which influent the strategic performance evaluation indicators. A multi-level performance indicators system in construction enterprises is designed in which the indicators are mutual supported, interacted with each other, financial indicators are combined with non-financial, quantitative indicators are combined with qualitative indicators. After different performance evaluation methods are analyzed comparatively, aimed at the shortage that the performance cannot be evaluated comprehensively in BSC, fuzzy integrated performance evaluation model is accepted to evaluate the performance of enterprises comprehensively combining the characteristics of balanced scorecard indicators.