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Kw Balanced Scorecard Implementation Case Studies

Posted on:2009-01-12Degree:MasterType:Thesis
Country:ChinaCandidate:G Y TangFull Text:PDF
GTID:2199360272959468Subject:Accounting
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Balanced Score Card is awarded as one of the most impacted management concepts in 20s by "Harvard Business Review". And Balanced Score Card is thought as one of the greatest management tools. Compared with other ever popular management thoughts, Balanced Score Card is till keeping its fresh creativity after more than ten years, even though the competition environment and management practice have been changed very much. Balanced Score Card is used by more and more enterprises and organizations. As investigation, more than 70 percent of the 1,000 biggest companies listed in the magazine "Fortune" have been using Balanced Score Card. In the recent several years, Balance Score Card is more and more concerned and used in China.This article includes four parts. First of all, it introduces the basic theory and history of Balanced Score Card. And it organizes, classifies and reviews the previous research about Balance Score Card done by others. Secondly, it introduces the background of KW company, such as the major business scope, operation environment, organization chart, people structure, IT facilities and management situation etc. Thirdly, illustrates how KW company established its Balanced Score Card and how the Balanced Score Card was implemented, maintained and improved. Finally, it gives conclusions based on the research on the case of KW company. It analyzes the successful experience and problems in the Balanced Score Card which used by KW company. And it gives advices for the Balanced Score Card improvement at KW company.The objective of this article is to research how the Balanced Score Card is used in practice. Balanced Score Card is an advanced management method and tool. It has to be used in the organization based on the facts. Otherwise the value and effect of Balanced Score Card can't be seen.About the research methodology, documents & literature research method and case study method are used in this article. General induction method and deduction method are also used in the theory research and case study.
Keywords/Search Tags:Balanced Scorecard, Strategic Map, Performance Management, Communication Tool, Private IT Enterprise
PDF Full Text Request
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