Business Plan On Service Platform Project Of Mobile Phone Experience Data Based On Internet Of Things

The 21 st century is the era of information. People who owns more information and more effective information more quickly will holds a prerequisite for competitive advantage. To mobile phone industry, which is becoming people’s indispensable part for daily life, for the information, especially for those relating to the market of mobile phone experience data, how to obtain it quickly and accurately is becoming more and more important.Today when the experiential marketing model has gradually been replacing the traditional marketing one which is characterized by marketer’s explanation and recommendation, the mobile phone operators, especially mobile phone branders are commonly encountered a problem. That is, in face of tens of thousands retail stores scattered to nationwide, how to quickly and accurately obtain the consumers experience data for any designated area and any designated brand/model of mobile phone? It becomes urgent to solve those problems because these data can be largely reflects market popularity for those designated brands, or designated models of mobile phone. In addition, it can help to know and understand whether the actual effectiveness reach the expected level or not for various marketing activities, such as new product launch and old product promotion, etc. With the rapid and accurate data, the mobile phone operators or branders can more objectively assess the right and the rationality of the market decision, so that the operators or branders can make a timely adjustment and market decision accordingly so as to avoid unnecessary loss.Due to various reasons, however, this kind of data collection is very difficult and not economy no matter from the angle of the cost or time. In addition, the effectiveness is also not so good. So far, no matter for mobile phone branders themselves, or their suppliers, any one has not yet found an effective way in this field.C company, as a service provider for mobile phone branders, has found out the potential market in the process of business services to those customers in the past years, and has developed and set up a set of mobile phone experience data real-time collection and service platform based on Internet of Things, so as to meet the demand of the market. This article cores C company’s this project. Based on the analysis of the internal and external environment of the project and the overall market, through the STP method, the article successively conducts segmentation on the whole market, assess on segmented markets, define the target market and market positioning. On this basis, the article formulates the corresponding marketing mode and strategy. To test and verify the feasibility of the model and strategy, this article finally make demonstration from the perspective of financial and risk forecast and control. The whole article is written by a format of business plan. The aim is hopefully to provide a reference for C company as well as to bring some inspiration and direction for other enterprises in this industry.