Marketing Strategy Research Of Xiaomi Mobile Phone Under The Background Of Big Data

The high speed development of economy has promoted the rapid development of information technology, the increasing popularity of the mobile Internet has influenced people’s economic and social life, and then bring about a new change in the society. Under the background of new era, information has become more precious elements that other resources, it has become a big value to seek the key elements from the vast amounts of the information, in order to grasp the development opportunities.As a dark horse of the domestic mobile phone, xiaomi mobile phone appear in 2010,when both big data and the Internet industry was breaking out, and its unique marketing model and the good market performance has received the widespread attention of the society. In addition to its outstanding performances, the success of xiaomi also related to its accurate grasp of big data and its derivatives of marketing mode of mobile Internet mode.This paper based on xiaomi mobile phone as the research object, the big data as background and the precision marketing as the research focus. Through the analysis of the millet phone marketing environment, clear millet phones big data marketing opportunities and challenges; Further practice of millet mobile source of data for large data marketing, the marketing process and marketing practice, to resolve the value of precise marketing; Finally, aiming at the existing problem of millet mobile marketing,puts forward some countermeasures and Suggestions.Studies have shown that the key to realize the big data is getting accurate data mining marketing from huge data information, and the establishment of appropriate data channel is the important foundation of data mining. The development of modern mobile internet company must fully rely on the results and convenience of the era of big data and avoid potential risks of big data, so as to realize the long-term development in the fierce competition environment.