Study On The Sustainable Developmemnt Strategy Of JS Forest Industry Group

Abstract:As the forestry industry business entities, state-owned forestry enterprises on the one hand to improve forest resources development, on the other hand also offers a variety of forest products for national economic development. In establishing and improving the socialist market economic system in the background, the reform of state-owned forestry enterprises are also effective, but also exposes the enterprise can not further adapt to the market economy, poor ability to resist risks, market competition is weak, corporate sustainability development potential shortage. Therefore, the strengthening of strategic research for sustainable development of state-owned forestry company, is the primary task of the state-owned forestry enterprises.In order to solve a series of state-owned forestry enterprises to achieve sustainable development issues facing this paper clearly the basic concepts of sustainable development, integrated use on the basis of relevant theories proposed combining the characteristics of China’s forestry industry to solve the state-owned forestry enterprises exist The basic idea of the problem.In this paper, based on research JS forest industry group general framework for sustainable development on several major aspects, namely: strategic analysis, strategic program selection and implementation and strategic security, etc., detailed discussion of the JS forest industry group’s strategic management process. JS forest industry group, which based on the sustainable development of the external environment and their own internal conditions, specific proposed strategic objectives, strategic goals JS forest industry group’s sustainable development, that the JS forest industry group, one should change the traditional concept, deepen the reform of enterprises, to achieve from extensive Growth transition to intensive growth, to establish a market-oriented, economic efficiency, taking into account the best balance ecological and economic benefits of the business model; the second should be based on their actual conditions, strengthen the core elements of production and management of forest resources ie nurture and introduction and training of human resources, and enhance the core competitiveness of enterprises; third is the implementation of brand marketing strategy, innovation and brand marketing ideas; four to think long term, foster strategic thinking, pioneering core markets. For each strategic business areas JS forest industry group SWOT analysis is analyzed, the JS forest industry group’s strategic choice for sustainable development of the use of a general theory from the general to the specific practice among quantization using fuzzy mathematical evaluation model analysis, combined with JS forest industry group diversify into related the implementation of the business strategy proposes a new philosophy, from organizational innovation, production management, cost management, investment and financing strategy, human resource management in five areas of the JS forest industry group to build sustainable development strategy implementation system functions. Especially in the production management, JS forest industry group to emphasize sustainable management of forest resources, cultivate and manage forest products deep processing production factors. Specifically, to strengthen the management and protection of forest resources and tending operations; to combine their efforts to build a real four forestry system; to strengthen the management of the whole process of forest products processing, and improving the comprehensive utilization of forest resources. Finally, JS forest industry group, through the establishment or reshape the corporate culture, and strengthen scientific and technological innovation, speed up scientific research to achieve record tube combination, deepen the reform of the system of internal and external mechanisms to enhance the core competitiveness, so as to ensure sustainable development objectives JS forest industry group to complete. JS forest industry group research paper, with great theoretical and practical significance.