The Swot Analysis And Countermeasures Research On Qinhuangdao’s Russia Tourism

Since the beginning of this century, Qinhuangdao has been the largest tourist city in Hebei Province on receiving Russian passenger.The development of tourism industry in Qinhuangdao is an important aspect of the development of foreign tourism industry in Hebei province. Under the condition of coordinated development of beijing-tianjin-hebeiIn, The development of the Russian tourism industry is not only the problem of Qinhuangdao, but also related to the development of tourism industry in Hebei province and even the whole of Beijing, Tianjin region. On the basis of field investigation, this paper analyzes the advantages, disadvantages, opportunities and threats of tourism industry in Qinhuangdao by using SWOT model, and puts forward some concrete measures, such as clear orientation, innovation, improving tourism service, eliminating the phenomenon of tourism and so on.I hope this research can provide a feasible reference for the Russia tourism industry of Qinhuangdao, Beijing and Tianjin.The first chapter is the introduction of the background about this topic and the significance of the research, the current academic research on the topic, and the methods and tools on the research. In the second chapter, the consumer behavior characteristics of inbound tourists in Qinhuangdao are investigated by field survey and questionnaire survey, including the basic information: gender, occupation, age, education level, tourist consumption, tourism motivation, residence time, consumption, consumption cost(total cost), destination choice, catering, transportation, accommodation, entertainment, shopping, shopping and so on. The third chapter analyzes the advantages, weaknesses, opportunities and threats of Qinhuangdao’s tourism industry by using the SWOT model, and then analyzes the present situation of Qinhuangdao’s tourism market from different angles and predicts its future development. In the fourth chapter, based on the investigation and SWOT analysis, the thesis puts forward the specific measures for Qinhuangdao to deal with the challenges, such as to fix a clear positioning, innovate and improve the tourism service, and eliminate the phenomenon of the tourist season.