Research On Development Strategy Of Small Domestic Service Enterprises In Beijing

With the fast economic development, the tertiary industry has gained rapid national development. People’s living standards and material level has greatly improved, our concept of life is also changed. Currently, the community has become increasingly reflect different levels of demand for domestic services. In the market, 70% of the residents demand domestic services, and this demand is constantly increasing and accelerating. Today, the rapid development of Beijing domestic service, there are also many problems. Typically, some small enterprises have targeted domestic service is the high-end customer base, but the actual strength of the company and professional quality reach the appropriate level. Coupled with its operations and marketing there are a variety of problems, many similar domestic companies can only serve the low-end customer groups, led directly to the company’s operating performance is generally poor, and even some of the companies are closed. How the small size enterprises to cope with domestic service market situation, planning for the future development has become a key issue. This article investigated three typical domestic service companies who focus on the Beijing market. Combined with knowledge management theory, the current domestic service in all aspects of the company’s small sized operations, marketing and profit model are analyzed and summarized. Summarize the successful experience of domestic companies operate, and pointed out the problems currently faced by domestic companies. Finally, comments and suggestions on the future development of small build domestic service companies, as well as the market environment.