Research On Z Life "Internet +" Commercial Endowment Insurance Marketing Strategy

For the recent 30 years, great changes have taken place in structure of the agepopulation in our country. By the year 2015, the elderly dependency ratio is more than 10% in our country, it marks that our country is going into an aging society. Solving the pension problem has become more and more important.At first, this paper expounds the content, purpose and meaning of the research by existing the literature reviewed both home and abroad; then the paper introduces theory about "Internet +" and insurance, including the Internet related to big data technology, the Internet of things technology, cloud computing technology.This paper studies the current situation of endowment insurance market, focusing on the development by commercial endowment insurance marketing and Internet marketing strategy integration, with the help of the theory of "Internet + " commercial endowment insurance, this paper put forward the " Internet + " commercial endowment insurance marketing strategy.The Innovation of this paper is to explore making use of "Internet +" to design the commercial insurance products, in order to make sure that the financial products being to service. With the help of the Internet tools, we will integrate aspects of service ability, build new virtual community endowment insurance service, and solve the problem of social endowment. Exploring the Internet marketing model promotes the product marketing, establishes "barrier-free communication and mutually harmonious beneficial relationship between the insurance company.This paper Takes Z LIFE as an example, analyzing the micro environment based on the endowment of insurance market, discussing marketing strategies under the commercial endowment insurance development. We conclude that Z LIFE must explore new marketing mode through making full use of the Internet marketing strategy innovation.