Research On Strategies For The Internet Financial Business Development Of CZB

In recent years, depended upon big data, mobile payment, social networking, big data, cloud computing and searching engine and other technical advantages, the traditional Internet services gradually penetrate into the traditional finance. There emerge in a number of new financial patterns with Internet being a medium, such as third-party payment, mobile payment, the balance of treasure, electricity Suppliers IOUs, P2 P, mobile banking, micro-channel banking etc.. The advent and rapid development of Internet financial model brings out a drastic challenge to the traditional deposit, loan, exchange and other traditional banking business in China’s commercial banks. Therefore, it is of immense significance to explore the developing model of Internet finance,to analyse the opportunities and challenges lead to the traditional finance and financial industry by Internet finance, to discuss how traditional banks deal with the challenges from the Internet and to study how the traditional banking business evolves based on Internet.Firstly, on the basis of domestic and overseas literature on Internet finance, the Internet is defined. Then we summarize the theory and research status of the Internet finance, and elaborate the progress and tendency of China’s Internet finance. Secondly, based on the aforementioned theory and development status of Internet finance, we make an in-depth analysis on Internet finance practice of CHINA CZB CO., LTD(CZB) in recent years, including participation in P2 P Internet financial business, crowdfunding business, finance network marketing business, Internet banks business, third-party payments business and other aspects. Meanwhile, we point out the existing shortcomings and difficulties in CZB in terms of the Internet financial sector, in which independent technology, industry chain model, Internet projects, policies and regulations, risk prevention all restrict CZB financial development. Finally, according to the difficulties and problems in Internet financial sector in CZB, for promoting the rapid development of China CZB Internet banking services, we propose to utilize big data and cloud computing techniques,improve the Internet banking credit system, construct the Internet Finance Sub Dynamic Regulatory System, boost up finance-related Internet policies and regulations, develop user-centric Internet banking industry chain model, probe the P2 P online and offline combined with O2 O mode, practice "Internet + supply chain" mode and other measures. Hopefully, this research is capable to provide some practical policy recommendations for CZB and other commercial banks to create a healthy development and new competitive advantages.