Qijian Decoration Brand Culture Construction

In today’s global economic integration, market competition is increasingly severe,decoration enterprise’s survival and development face serious challenges and enormous market pressures. gansu QiJian decoration engineering co., LTD., how to adapt to changing market conditions,and to survive in the increasingly severe market competition, it make the enterprise survival and development, into the virtuous cycle of self development, build a practical enterprise brand culture has become a realistic need and objective requirement.At first this text introduces the overview of the brand, according to the characteristics of the decoration enterprise brand culture, analyzes the current QiJian decoration company’s internal and external development environment,the current situation and existing problems of enterprise brand culture, and put forward the necessity of QiJian decoration company brand culture construction; Second, definition the brand culture construction should follow the principles,measures, to build the route and method carried on the thorough analysis of the enterprise brand culture; Finally, put forward the QiJian decoration company brand culture construction should follow the principles, measures, to the enterprise brand culture to build the route and method carried on the thorough analysis of the corresponding protection measures are put forward. In this article for "QiJian adornment" brand culture construction to provide useful reference and reference.