| This paper researches the development strategies of Chongqing Huangcheng Decoration Engineering Company with the theories and analytical methods of strategic management.First of all, this paper analyzes the features of decoration industry and the general situation of the decoration market in Chongqing municipality, particularly, analyzes the competitive structure and its developing trend in Chongqing. This paper also analyzes how entering WTO can influence the decoration industry in China. With the analyses above, and the inner situation of Chongqing Huangcheng Decoration Engineering Company as well, this paper brings forth that this company should employ the market analyzer strategies. That is, strengthen the brand in Chongqing firstly, then make the brand popular around China and at last take part in the international competition. The pivot of theses strategies is brand strategy. Finally, the supporting system of theses strategies is proposed.The paper analyzes the competition structure of Chongqing decoration industry by "POTER 5 Model." The costumers, supplier, existing competitors and potential competitor are analyzed. The government administration of startups and potential replacements are also analyzed in the paper.The paper uses SWOT method to evaluate Chongqing Huangcheng Decoration Engineering Ltd. Co's. strategy through comparison of opportunity and threatening, advantage and disadvantage., the strategy of the company is market analyzer strategy.The core strategy of the Huangcheng is "Brandname strategy" which is supported by employee training, honored projects, enterprise culture, quality controlling, globalization and recognition by the public.This paper can be the guideline for the development strategies of Chongqing Huangcheng Decoration Engineering Company, and can be referenced by other similar enterprises as well. |
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