The Research Of Profit Model Improving For Shenzhen E-Car Cross-border E-commerce

Regarding the cross-border trade of virtual business in china, it was a transition year in 2015,for that the cross-border business growth are facing serious both challenge and extrusion with the fierce market competition going on between cross-border business,so that traditional business model and the way of scale growth has been unable to maintain the continued operation of the Cross-border E-commerce; Cross-border electricity industry in 2015 is in industry consolidation:the first is about integration and mergers between the Cross-border E-commerces; the second is about integration and mergers electricity supply chain, which causing the growth of comprehensive service platform of supplies; the third is about traditional foreign trade companies being integrated by Cross-border E-commerces; and so on.In general, the Cross-border E-commerces industry has entered the stage of fine, sustainable development after several years of extensive development. In next few years, with the implement of policies for Cross-border E-commerces and the increasing of demands from consumers, as well as the transformation the traditional foreign trade to it, it will promote the deeply development of Cross-border E-commerces market and cause the second round of the great development opportunities in Cross-border E-commerces market that is also in line with the development trend of China’s manufacturing in order to being out of the country. But compared with the overseas business, China business are still in extensive development period, and business model is quite single, that is generally to boil a small amount of money for making the size of the sales up and then to gain the venture capital, then to burn the money,which is in a loop until finishing the enterprise list in the market. In this process, if you can not find the enough money, the Cross-border E-commerces will collapse. So that lots of E-commerces has collapsed in 2011 and2012 regarding report released by the China Electronic Commerce Research Center. From 2010 to2013, the scale of China’s e-commerce transactions increased, but the growth rate was in reducing;By 2011, the growth rate declined from 33.33% in 2010 to 29.94% in 2013.that has explained that the E-business market was in the plight of the operation and profitability especially with both the traditional company and famous manufacturers starting their e-business and with the competition becoming fierce,.In order to solve the problem of E-Car operating losses, This article is to study each kind of profit pattern under broadening sources of income and reducing expenditure for E-Car cross-border e-commerce, which is based on the comprehensive analysis of the current situation of the development of cross-border e-commerce, and is based on the current state of cross-border e-commerce company supporting policies from how cross-border e-commerce surviving and from how to realize company profit point of entry.In the analysis process, this paper mainly uses the secondary data research, and case analysis research and analogy research to finish the study. Through combining with the theory of profit model theory and electronic commerce and in accordance with the cost of links that involved in the operation of the cross-border e-commerce, we make a different classification for cross-border e-commerce. And then, with in-depth analysis of the development status and of the organizational structure of the status of E-Car on the problems of profit, and organization operation, productselection, product pricing, brand positioning and improvement of space, we developed various feasible reference and profit model, including the new business model and profit model of pure equipment sales profit model, grading procurement profit model, advertising profit model, and we put forward some of measures, which can be implemented for the profitability of E-Car.The innovation of this paper is that starting from the cross-border e-commerce operation costs of the various links and that seting final profit as the goal, is to analy each of link of the cost which is involved in e-business operations; With reference to the current success of cross-border electronic commerce case, this paper puts forward a variety of different profit model, and the safeguard measures of profit model. There will be a great reference for the upcoming cross-border e-commerce industry..