Optimizing In Social Channel Management Of China Unicom Gansu Branch

With the fast development and wide application of communication technology,services provided by different operators become more and more similar. In order to improve market shares and increase business income, telecom companies have to broaden market channel and launch competitive products to face fierce competitions.As an important part of market channel of China Unicom Gansu Branch, the social channel provide more than 40% of total channels’ income. Due to historical reasons and social environment, management of social channel is in a mess and illegal actions always happen, which impedes the business development of China Unicom Gansu Branch and has adverse effects on the company’s corporate image. Hence, it is necessary and urgent to optimize social channel management.According to the above research background, this dissertation analyzed and summarized the related theories about management of social channel to find out methods of optimizing channel management. By analyzing the current situation of social channel of China Unicom Gansu Branch, the author concluded the characteristics and difficulties of social channel management to reveal the existing problems in management practice with the author’s own working experiences and related information data, which lays the foundation for the design of social channel management plan. Moreover, the author designed a systematic social channel management scheme including redefining social channel, setting up the channel hierarchy, optimizing the method of recruitment and evaluation. Based on the optimized schemes of social channel management, the author also took some effective measures to facilitate the process of implementation. Finally, the author concluded the problems of social channel in China Unicom Gansu Branch and put forward new ideas about innovation of channel management so as to meet the requirements of changing market and environment and achieve faster and better business development of China Unicom Gansu Branch in the new period of strategic opportunity.