An Study On The Effect Of Internet Finance To The Business Of Chinese Commercial Banks

Internet financial is a relatively new topic in our country. In 2013, Yu’ebao had acquired 6.6 billion money in 18 days because of its low threshold and high yield. This things touchs the nerve of banks. One time, the Internet financial has become the focus of the public and caused the extensive discussion of the academic and business. Through rapid development in recent years, Internet finance formed Internet third-party payment, P2 P network, the loan suggests, large financial institutions in the financial data and so on. Internet finance has penetrated into financial each domain. The spirit of Internet financial which is equality, open, share, gradually changes the way of people’s daily lives. Under the background of rapid development of Internet,this paper focus that financial Banks as the main business model in the financial sector, will face what challenges.In the aspect of theory, this paper firstly analyzes the meaning of Internet financial and the background. Then this paper expounds the theoretical foundation of the Internet financial. In the empirical analysis, this article choose quarterly data which from 14 Banks in June 2013 to June 2015 as the samples. Establishing multiple linear regression model, this paper analyze the influence of Internet financial model on the assets business of bank and loan business and intermediate business. Study found that the third party payment and Internet money funds reduce the savings deposits of commercial bank. At the same time, the two Internet financial models seriously impact the commercial bank middle business income. P2 P lending, the suggests and big data model because of its objects different from banks’ did not affect business of commercial bank. Based on the research conclusion, this paper puts forward the thinking and countermeasures of China’s commercial Banks to deal with the Internet financial.