The Influence Of Internet Finance On China's Commercial Banks And Countermeasure Research

The Internet in our country is experiencing rapid development.This development has also caused a drastic impact on China's financial industry.The development and changes in the basic material technology structure such as big data,cloud computing,and mobile Internet technologies have changed people's financial consumption patterns and have also spawned a new financial business,Internet finance.This paper studies the impact of the development of Internet finance on the three major businesses of China's commercial banks,and how to deal with the impact of China's commercial banks.In recent years,the development of Internet finance has been rapid,and it includes various financial models such as third-party payment,P2 P online lending,internet money funds,and crowdfunding,all of which are reflected in all aspects of finance.In this context,the spirit of equal and open Internet finance has also affected all aspects of the daily life of the people.Therefore,how banks that are one of the major financial institutions in the financial sector will respond to the challenges posed by internet finance will be the focus of this study.First of all,this article first analyzes the concept and development background of Internet finance from the theoretical aspect,and elaborates the significance and purpose of Internet finance research,the development status,and the operating rules of the three major modes.Then,the three Internet financial models are studied through comparative analysis.How does it affect the three major businesses of China's commercial banks? Then,in the empirical analysis section,the paper adopts quarterly data from 12 commercial banks,such as the Agricultural Bank of China,from January 2015 to September 2017 as samples of empirical models.Through the establishment of panel data models,the three major models of Internet finance are analyzed.The impact of the profitability of commercial banks.Through the research results,it is concluded that the third-party payment and P2 P online lending have a positive impact on the profitability of commercial banks,and the impact of internet money funds on the profitability of commercial banks is negative.Finally,based on the results of this research,the corresponding countermeasures and suggestions on how China's commercial banks should respond to the impact of Internet finance are put forward.