Research On Capital Operation Strategy Of J Province Dikuang A Investment Co.,Ltd

With the development of market economy,the government had reformed the geological exploration industry.The purpose is changing the operation and management of the geological exploration units gradually according to the market economy,gradually making it become an autonomous,self-financing,self-restraint and self-development economic entity.After years of development,the geological exploration units had adjusted development ideals,had changed their working ways from entirely depend on the national geological exploration funds,completing national task,to depend on the market.And some of the geological exploration units have been exploring the survive and development way that completely depend on the market.Since 2000,the golden time of the geological exploration industry has come,national and provincial level geological projects have never been broken off.Meanwhile,in order to encourage domestic geological exploration units go out and seek foreign resources and markets,the geological exploration funds had been established.Geological exploration economy has grown dramatically.However,it should be noted that in parallel with the development of the geological exploration units,problems also exist.The problems are aging serious of professional and technical personnel;development lacking core competitiveness;internal business similar in geological exploration units;serious homogeneity competition;individually,it's difficult to form joint force.So integrating resources in geological exploration units,unified packaging,building core competition appears imminent.This provide vast living space of existence and development of investment financing platform companies of Bureau of the geological exploration units.But the development of investment financing platform companies of the geological exploration units in our country has just started;regulations also need to prefect;the development strategy of the companies also has many disadvantages,requires constant adjustment and improvement.The thesis chooses the J Province DiKuang A Investment Co.,Ltd(we call it A Company in the thesis)as the research subject,analysis and research on A Company.A Company is an investment financing and real estate development platform company on global level,responsible for the investment financing and real estate development bureau-level.The thesis uses variety methods to analyze capital operation status of A Company,references to the research ideas and results of capital operation strategy of related enterprise at home and abroad.By PEST and SWOT analysis method,the macro environment of the company,the advantages,disadvantages and market opportunities are analyzed in detail.According to the idea of "strategic environment analysis-a strategic choice-strategy to implement safeguards" to study,determine the development strategy direction of A Company,and propose appropriate strategies.Work out a workable,feasible and replicable strategies programmers and safeguards,in order to provide the theoretical basis and practical guidance for A Company,achieve successful transformation from the current unitary development model to platform company of A Company,improve competitiveness in the market environment,promote sustainable development of the company.The thesis applies the method of theory with practice,clears up the development and industry situation of A Company,and puts forward relevant development strategies.The thesis has some operability,also has practical guidance for its future business development.At the same time,the author hope the study could provide valuable information and reference for the platform companies of geological exploration peer.