| Along with our country economy development rapidly and industrial structure adjustment, freight volume in the whole society, especially the high value-added cargo volume growth rapidly, it has become a new growth point for railway freight transportation. However, due to poor railway transport limitation with both freight products, poor service quality defects, and can not suit the requirements of high value-added fast freight market, in the fast freight market competitiveness is weak.Under the new situation, therefore, it is necessary to study plan in line with the freight fast freight market demand for high-end products, in order to improve the service level and railway railway fast freight market fast freight market share.This paper firstly the concept of fast freight products defined and its characteristics; Expounds the concrete contents of the reform of railway freight; Analysis of the operation status of freight after both express products. Secondly, introduce the QFD method to the carriage of goods by rail and quick product planning process, analyzing its application in the product planning; House to customer demand as the fundamental point, through quality transformation, configure the importance degree of customer needs, and the technical features generated in the carriage of goods by rail and quick product technical characteristics and service elements; Then the multi-objective programming model is established, the data in the model is used in the quality house transformation of valid data, the results of solving the model is fast and the technical features of the cargo transport products needed to improve the target. Finally, in the beijing-shanghai railway express products, for example in fast rail transport of goods the customer demand and competition ability of the product were analyzed, and find out its priority demand factor, the beijing-shanghai railway and quick cargo transportation product planning suggestions. |
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