Study On The Development Strategy Of Shihezi Eight Cotton Textile Company

In recent years, influenced by the international financial crisis the follow-up, the world economy’s recovery was slow, the domestic textile industry increasing downward pressure, combined with the momentum to speed up the transformation, economic adjustment continuously thorough, the textile industry many index trend slowed significantly, many textile enterprises benefits fell sharply, some enterprises in the "edge" life and death struggle. As one of the earliest textile enterprises shihezi agricultural areas of shihezi eight cotton manufacturing company(formerly the shihezi bayi cotton mill), in the face of multiple adverse factors influence, now is the time to develop and implement the development strategy of matching, to better adapt to the internal and external environment change, improve enterprise management, enterprise sustainable development.This paper introduces the research background, significance, on the basis of reference to the relevant theoretical research, make full use of PEST analysis, five, SWOT analysis tools, such as cotton textile company of shihezi external macro environment, industry environment and internal environment analysis, lay the foundation for the development of the company development strategy. Analysis found that: cotton textile companies are facing a new normal shihezi eight national macro policy environment loose, steady and rapid economic and social growth, the overall consumption level, the domestic textile technology mature, textile market overall demand to maintain growth, as well as the central "area" strategy, the national textile industry in xinjiang special support and the autonomous region to the textile industry support increase, and the imbalance of the buyer’s bargaining power in terms of external opportunities; Overall sales decline, falling profits, there is also a industry exports, the supplier bargaining power is stronger, industry internal competition, new entrants threat bigger threat. Shihezi eight cotton textile company has at the same time, the enterprise benefit generally stable market reputation is good, there are "xue-lian bai", "silver" and other famous brand and famous brand products in xinjiang, has a high-quality management team with a group of skilled operators, workforce stability, etc advantages, but the low level of equipment and equipment, short industry chain and social burden of disadvantage also nots allow to ignore.Therefore, this study suggests that implement the strategy of overall growth and give priority to with total cost leadership, differentiation competitive strategy of shihezi eight cotton textile company is the best choice of development strategy, as well as the matching of the production, marketing, research and development, human resources, financial and other functional strategy is studied. Shihezi eight cotton textile company to make strategy to get effective implementation, should focus on deepening the reform of systems and mechanisms, build and strategy that match the organizational structure, extend the industrial chain, promote technological progress, attaches great importance to the enterprise culture construction and development.