Research On Strategic Planning Of Production Materials Circulation Enterprises

In recent years, aspects like major international economies and macroeconomic policy performance differentiation, growth lack of motivation, volatile commodity price, slowdown of domestic economic, weak investment demand, continued price decline of commodity, make production materials circulation enterprises facing enormous difficulties in trading business. In this context, as the Guangdong provincial government authorized the state-owned asset management companies, whose business scale ranked first in production materials circulation industry of province area, A company appeared weak profitability, high asset-liability ratio,increased business risk. How to adapt to the overall economic situation, and adjust the company’s strategy to achieve the transition from the traditional trading company to the service provider traders and achieve "Troika" of industrial entities, the Internet information industry and capital operation, and make service as the profit generator so as to become one of the global 500 companies with production materials circulation industry chain has become what the A’s management needs to think about.Firstly, this paper described domestic and overseas related theory of corporate strategic.Secondly, it combined with corporate strategic management basic theories like PEST, Porter’s five forces model and SWOT model, to analyze A company’s current external and internal environment. Base on that, this paper cleared A company’s overall strategic aims and goals, and made integration of strategic and synergistic strategies choices. Then the paper designed the strategy implementation and its safeguard methods. This study aims to A company’s own strategic choice, reference development, hoping to further engage in other production materials circulation enterprises business model innovation, strategic transformation, achieve sustainable development, provide useful reference.