The Innovation Of Commercial Bank In The Context Of Internet Finance

The advantage of the Internet Finance without boundary speeds up the reform of financial market to a certain extent, besides, the national policy encourages the Internet finance to reach into the original financial system which has not been covered by the financial service; the regulatory agencies and departments encourage and provide preferential policies to promote the Internet Financial to have a better development. The intermediary function of the bank is gradually marginalizing by the finance disinter-mediation triggered by the internet finance. The glory ages that commercial banks had been relying on deposit interest have gone forever, as well as the hegemonic position on the financing platform is slowly changing. Besides, the competition of the same trade component cannot compare with the competition between banks and other industries. In the Internet era, the business management and development of commercial banks is facing an irreversible change attacked by the contradiction financial business with the carrier of the internet, this change makes the traditional banking business began to explore the development path and the new method. Adapt to the diverse needs of the market, bring forth the new through the old implementation services, commercial banks still have a long way to go to carry out innovation and reform in the traditional business aspect.This paper combs the main views on the relevant problems of the Internet financial scholars at home and abroad on the finance research background, and define the concept of the Internet finance, then introduces the theory of several Internet Finance and financial innovation, with providing a theoretical basis for the following study of innovation in commercial banks. Secondly, the paper make the current situation of Internet finance mode of operation and development as the breakthrough point, through in-depth analysis of the Internet financial impact and opportunities in the innovation progress of China's commercial banks. Then, the paper explore the enlightenment of foreign Internet financial innovation of commercial banks. The development of network bank, the financing platform, the Internet banking services and high-tech application have very important reference significance for the development and innovation of the China banks. Finally, the paper puts forward some specific countermeasures and suggestions to the innovation of the commercial banks in the analysis of Internet Finance on the influence of commercial bank and from developed countries on the basis of Internet financial environment. The first is that the banks should carry out the financial product innovation strategy in financial products, credit products and electronic products; the second is to optimize the commitment to financial services channel layout, including the improvement of service channels and appreciation of the marketing channel; the third is built with Internet and financial characteristics of the social networking platform and business platform; the fourth is to build intelligent mobile payment technology the bank, the integration of large data information and update tend to be safe and intelligent; the fifth is put forward how to improve the comprehensive system, improve information technology and strengthening the internal control strategies to cope with risks.