Urumqi County Development Model Of Rural Tourism

Rural tourism is a contemporary Chinese tourism industry force, showing a booming trend, it has become an important part of the tourism industry indispensable. While the rapid development of rural tourism in the country, but also showed some pressing issues, such as resource development and protection, product marketing, management system, development model and the determination of domestic scholars study these issues and make a positive research and exploration, rural tourism has become an important branch of research in the field of tourism.Of course, if the orderly and healthy development of rural tourism, whether there are economic benefits, with each region’s policy environment, the economic environment is completely inseparable, it will be a completely different business model, it varies. Urumqi County rural tourism by means of the construction of Nanshan Tourism industry base, has always been the development of an upward trend, with respect to the neighboring city of Urumqi, people are more willing to go downtown Urumqi County to experience rural life, looking for a quiet mind. This is its beautiful natural resources and a strong cultural presence is totally inseparable. Plus, the county plans to Urumqi Nanshan tourism base as the core, Nanshan Ecological Tourist and ring the capital region for the development of comprehensive development zone to build the capital of the county tourism service center and a modern service center. To achieve this goal, we must build rural tourism brand, development of rural tourism.Based on the theory of public goods and property rights theory and other related theories, location advantages Urumqi County, and Urumqi County Nanshan Tourism Industry Base of Urumqi tourism services, Urumqi County Rural Tourism Development Model studies to Fang Village as an example, take the questionnaires and interviews, etc. by other operators village farmhouse, the other driving factor Chuang supply system for factor analysis, the village square is part of a mixed effect model of development should strengthen the involvement of the intermediary system. Finally, based on the existing "individual farms", analyzed the status quo, "farmers + farmers", "Government + company + farmers", "stock model", "company + farmers" and several models proposed Urumqi County Fang applicable village "stock mode."Thesis to some extent on the development of rural tourism Urumqi County provides recommendations to enrich the theoretical system of rural tourism, to provide reference for Nanshan Urumqi County tourism industry base construction and development.