A Research Of Development Strategy Of WS Company

Since 1999, WS company began to enter the trenchless directional drilling engineering industry, and it is one of the well-known enterprises which at first engaged in trenchless engineering technology research, development, promotion and application in Guangdong province.However, at present, the national ministry of construction does not have specific qualification requirements to horizontal directional drilling, and industry also have no unified recognition construction specifications, and these lead extremely low market admittance threshold, and fostered a lot of small, low safety consciousness construction team which have not any management ideas. Different construction teams have different level and ability, in addition the market is quite chaos, these lead frequent safety accidents. Which not only seriously affects the general public’s daily life, endanger the safety of life, but also does harm to the bigger and normal directional drilling construction enterprise in the industry at the same time. WS company also suffer deeply.For directional drilling and trenchless engineering industry in China, their development period is relatively short, their market maturity is lower, and their scale level are smaller. As an enterprise engaging in trenchless engineering technology research, development, promotion and application, it is particularly important for WS company to set up the company’s development strategy only in this way WS company can create enterprise core competitiveness and unique operation mode in the fierce market competition, use of competitive advantage of the enterprise, improve the ability to resist risks of enterprises and market strain capacity, led industry to return to the rational development.Therefore, based on the industry present situation, combining with the advantages and disadvantages of WS firm itself among the industry, this paper study the development strategy of WS company, and it has profound significance to the enterprise development. through the study of directional drilling and trenchless engineering industries, and the company’s strategy, we hope this paper to have a certain reference and reference value to WS company’s development and other peer enterprises and even the development of directional drilling and trenchless engineering industry.Through combing the enterprise strategic management theory, and combining the WS company development situation and problems, this paper gives a comprehensive analysis to the external environment, the advantages and disadvantages and internal environment, theadvantages and disadvantages of the company, and works out the specific development strategy of the enterprise.Research shows that: the company facing the complex situation in its development process, there are the good development opportunities and a bigger threat to WS company. Therefore, based on the enterprise development needs and the enterprise’s strategic development requirements, the company should determine its the strategic positioning, this is to develop the company into related engineering construction and to take it as a body comprehensive enterprise.The company should take "honesty, harmony, innovation, excellence" as the spirit core of the enterprise, unswervingly pursue with high efficiency, high-quality goods engineering to service society and feedback society and take it as the enterprise’s vision; The company should determine the corporate mission, this is to provide high quality construction services to owners and customers, and to provide solutions to boost the owner and the full range of customer value; The company must establish the company’s overall strategic goals, this is to build a prominent main business in the province in the next 10 to 15 years, strong core competitiveness, as well as to become the largest horizontal directional drilling construction enterprise, and become a industry leader; The company must make the strategic decisions to adapt to the environment changes and be suitable to itself. On this basis, the company should perfect and adapting the organizational structure and market and marketing development system of the company, and train its enterprise culture so as to match its development strategy; The company should improve the strategy implementation security of the human resource.