Research On Enterprise Development Strategy Of Zhongyang Photovoltaic Company

At present,environment disruption as well as unbalance in nature and ecology is frequently appearing,which makes government department have to attach important to it and seek solutions,government plans to input plenty of fund to relieve environment pressure and build plan of ecological balance.It can be seen that protection on ecology and environment has become to be one kind of national action with strategic significance.Changing the past extensive economic development way at the cost of wasting resources and destroying environment,creating the reasonable development road,especially seeking new environmental-protection energy except to optimize traditional resources has become to be the necessary channel.As the new and renewable clean energy,photovoltaic generation has important meanings,how to eliminate the obstacle of this industrial development road has become to the hot point discussed by experts.At present,the development trend of solar photovoltaic industry is very strong,solar photovoltaic industry group of using solar crystal silicon,solar battery and photovoltaic component production has been primarily established and continues to develop.This paper uses the actual state of Zhongyang Company in photovoltaic industry as start point;it combines with real condition of the whole system in photovoltaic generation to make research on internal and external environment of Zhongyang Company.This paper firstly introduces concept and content of enterprise strategic management,relevant theories of strategic management.Secondly,it makes analysis on development state,internal and external environment of Zhongyang Company in photovoltaic industry;it also makes SWOT analysis on Zhongyang Company.In this paper,we have made systematic analysis on strategy of Zhongyang Company,development strategy choice of overall system,development strategy of different system business and commercial model transformation of Zhongyang Company.In the end of this paper,it puts forward the following measures and suggestion on enterprise development strategy of Zhongyang Company: optimize organizational structure,strengthen human resources management,subdivide market,make precise marketing,strengthen credit construction,enhance financing capacity,make innovation in technology research and development capacity,construct enterprise culture,and enhance brand influence.It hopes that this paper can have beneficial reference effect on enterprise development strategy of photovoltaic industry company.