Research On Development Strategy Of A Group Company In The Enterprise Transformation Period

Thriving in global energy Internet strategy and under the background of the reform of electric power enterprise system,acccording to the "Internet +","made in China 2025" and other national policy requirements,based on A group of companies for the development of the power equipment manufacturing enterprises and the actual current strategy,using PEST analysis,SWOT model A group company of the internal and external situation and enterprise competitiveness,put forward A group company,the next step development strategy and clear the current core business transformation,the new business development,the concrete strategy of the development of international business.After situation combing and analysis,it is suggested that A group of companies to take the combination of refocusing strategy,diversification,internationalization development strategy,and put forward A group company's overall strategic objectives are:accurate grasp and new normal into the economic development,with A new round of reform of electric power enterprises,energy Internet revolution as an opportunity to explore the trend of "Internet +",advances the strategy of "made in China 2025",in the traditional industrial upgrading,international business development for the development of new industries,focus,insist on innovation drive,to strengthen the market orientation,optimize the allocation of resources,promote from "made in China" to "created in China".Specific development strategies include:one is on the refocusing strategy,continue to upgrade traditional industries,to speed up the traditional advantage industry to develop high-end,intelligent,to build leading ability of intelligent equipment industry cluster;Second,on the diversification strategy,vigorously foster the emerging pillar industry,the key breakthrough wisdom city,energy conservation,environmental protection,new energy and other fields,accelerate the development of emerging industries to clustering,as a service,make the new benefit growth point;Three is on the internationalization strategy,innovation has its own advantage product mode of international market development,technology,talent,capital,market and other basic elements of the international and domestic two-way configuration,enhance the level of internationalization development in an all-round way.