Panmei Group Company's Development Strategy Study

As a key coal enterprise in Sichuan and Panzhihua city, PanZhiHua Coal Ltd. Co.( "Panmei Group Company" hereinafter), which made a great achievement in the past, now is facing good development chances as well as severe challenges. Especially, when the new century came, enterprises like Panmei Group Company which are obviously affected by the market continue to face severe market competition and their development has now become more and more difficult and met with much more pressure for their further development. As a large-sized enterprise, the leaders of Panmei Group Company are facing the urgent task of how to make their company adaptable to the new development environment, how to choose the proper road for the company's development, and development strategy for the company to take.This thesis , based on the basic situation of Panmei Group Company , puts forward a reasonable scientific development strategy for the company by using the scientific ways of special investigating , expert forum, analysis of special subjects, comprehensive study and the combination of theoretical study and example analysis. At the same time, it also analyzes the company's development situation and the interior and exterior development environment by following the principles of the combination of keeping the company's advantages of competition and its sustainable development as well as the combination of theory and practice.Panmei Group Company's strategic study and the making of its development strategy is under the guidance of the spirit of the CPC's 16th committee and its third and forth plenary session. The company also holds the view of scientific development by taking the man's interest as core of its operation and the road of all-round .cooperative and sustainable development. Through the deep reform and taking the overall arrangement of Sichuan's coal enterprises and Panzhihua city'sregional economy into consideration as well as adopting the methods of optimum restructure and creative development, the company has , from a single-coal-production enterprise which was set up under the planned economy aiming at providing raw materials and other services for Panzhihua Iron and Steel Group Corporation, become a large sustainable modern enterprise which takes coal production, processing and refining as its main business accompanying by engaging in other industries. Now the company is a diversified and strongly competitive economic entity and it is oriented the market of Sichuan province, near-by provinces and regions as well as the international market.Finally, the thesis points out , in order to make the company develop very successfully and get more achievements in the fierce market competition, Panmei Group Company should take the policy of strategic development of a large group enterprise. The thesis's study of the development strategy of Panmei Group Company is very important experiment of strategy management in new century and new stage after it has established its own modern enterprise system.