Research On The Pattern Of KENZO Brand Women’s Wear

With the development of economy and technology,the demand for clothing is already rising from the basic level to cover them warm to aesthetic stage.Brand clothing as clothing industry benchmark,the competition is becoming more intense.Design is the soul of the brand of clothing to survive,costume design is one of the important influence of fashion design style design elements,so that the clothing patterns become competitive differentiation between the clothing brand magic.KENZO is created by the first one in the Orient designer clothing brand based in Paris,founder Kenzo works three full relaxed,happy,humorous and energetic young,the hippie style and traditional Japanese-style combination developed with oriental features haute couture.Where he specializes in the bright colorful floral pattern design is called fashion classic.In this paper,KENZO brand women’s pattern for the study,first KENZO brand enterprises to conduct research,summarizing brand creation and brand development and previous designer style;secondly collect KENZO2005年到2015 spring and autumn and winter conference works,according to the design method of shape,color,and layout process are classified analysis;or again to the 10-year work conference for the study as a case study in accordance with thematic designs;after the first few part KENZO Women’s patterns design methods a basic understanding on this basis,the fifth part is the use of analytical methods KENZO classic floral patterns,and this is also part of the transition from theoretical knowledge to practical applications;the last part is the KENZO brand pattern design success stories of our brand women’s design.inspiration and meaning,and concluded:1 brand design style must be unique,different from other brands have a logo;2 brand clothing design have innovative;3 domestic brands have a sound.system;KENZO fashion brand brand is the first to enter the Eastern European and American fashion circles successful model of its successful experience is worth our clothing brands to learn,so that our costume design tends to be more international level.