Dao Imitates The Natrue,Mind Returns To Simplicity

The tea in the China has thousands of years of history.The tea culture has become one of the unique form of Oriental culture system! Tea has become a tradition Chinese.Anhua tea,because of its geographical characteristics has become a "China ten tea",and in domestic and international reputation,has become a pillar industry Anhua County.The rapid development of economy makes even the product packaging design is emphasized.In recent years,in order to meet the cultural needs of consumers,not only to the national characteristics of tea packaging items "cloak" to protect,and what is more important is to improve the value of commodity aesthetics and the added value of the commodity culture,to attract consumers that can compete in the market.This paper stand head and shoulders above others in the establishment of "imitation of nature and recover the original simplicity" idea,carry out the research by packaging image design of Anhua black tea.The topic design Before the practice,consult the relevant information about Anhua tea culture,tea culture;secondly to Anhua tea enterprises investigation,the status quo of Anhua tea packaging was analyzed,and the problems of Anhua Heicha packaging for reflection and pointed out the way.From the Anhua dark tea packaging design of outstanding products,learn the design of the connotation,ready for the project.This project is Anhua tea packaging design style positioning in a natural and simple,from the brand name design,packing design structure,to design the relationship between text and other aspects of the "three media" brand packaging for creative elaboration.And make up with the summary of my research results.