The Feasibility Study Of The 5000 Tons Original Wine Project Of H Liquor Company

As the unique wine of the world,Chinese liquor will be more internationalized and industrialized,and face unprecedented development opportunities.On the other hand,baijiu has been heavily impacted by beer,fruit wine and foreign liquors.The competition in liquor market is intensifying,and various production enterprises have various competing means and the competition forms are constantly being renovated.In order to improve the market competition ability of enterprises,some enterprise groups have carried out asset reorganization through merger,joint and controlling,and have developed to intensification,collectivization and large-scale development.The proportion of product science and technology is constantly improving,taking the modern bioengineering technology as the foundation,attaching importance to environmental protection,emphasizing the emergence of the green ecological industry.H company as a strong liquor production enterprises,product sales rising year by year,but because the company is located with the main sales market distance,is not conducive to lowering the cost of transportation and supply risk,so the company intends to new branch in the N city,therefore,H,5000 tons of base liquor liquor company project is put forward.First of all,in this paper,using the data collected by the enterprise,combining with the market environment,product market demand analysis is given,and then analyze and extract H company’s product market position,summarizes the enterprise the competitive advantage,and put forward feasible marketing strategy,from the Angle of market demand,determine the project implement necessary or not;Secondly,use the data of enterprises to analyze the product,technical process,construction plan and fuel raw material supply plan of the project,and judge whether the project is feasible from the technical point of view;Finally,on the project break-even analysis,risk analysis,to determine the risk of project size,and the qualitative evaluation on the project’s environmental impact and social impact,from the implementation of the project risk,social influence and so on Angle to determine the feasibility of the project.The feasibility analysis conclusions show that H wine of 5000 tons of base liquor market demand,enterprises,as well as the construction of the time is right,the project is technically feasible,and the project has strong profitability,can achieve good social benefits,so the project is feasible.