Study On Emotional Experience Design In Food Packaging Design For Preschool Children

With the trend of market differentiation,there are more and more targeted products.According to the sixth census date in 2010,preschool children in China have exceeded 100 million,accounting for about 14%of the country's population,This shows that the consumer market can not be ignored.At present,there are various kinds of children's food on the market.Brands are mixed and packaging forms are various.Because of the lack of fine differentiation of target consumer groups,there is not much food on the market for preschool children.Moreover,there are also some problems in food packaging,such as the chaos of packaging colors,too complicated packaging,children can not open independently,and so on.The reason for this kind of problems is that packaging designers do not pay much attention to children's aesthetics,psychological needs,etc.,resulting in the lack of fun packaging,children's favorite.It is very necessary to put emotional experience design into food packaging design with the emotional appeal of preschool children.The main research object of this dissertation is preschool children.Actual investigation,theoretical analysis and other methods are used to deeply analyze the emotional design status and consumer demand of preschool children's food packaging,and combine relevant theory of emotional experience design.Summarized the strategy of preschool children's food packaging design,namely:to enhance the appearance of the form to strengthen the sensory stimulation,solidify the emotional experience through the function overlay,and create a situational atmosphere to deepen the emotional experience.The thesis is divided into three parts:the preface,the text and the conclusion,of which the text is composed of four chapters.Preface:the background and significance of the topic,the status of the research,the research content and the innovation point.In the main body,the first chapter summarizes the related theory of emotional experience in preschool children's food packaging and investigates the current situation of emotional design to lay the foundation for the following research.The second chapter makes the analysis on children's personality consumer psychology and social consumer psychology,and puts forward the children's food consumption trends;the third chapter puts forward to preschool the children(mostly children aged 3-6)food packaging design strategy,including improve appearance shape enhancing function of sensory stimulation,by superposition of curing emotional experience and the deepening of the situational atmosphere emotional experience three aspects;The fourth chapter is based on the strategy of emotional experience design in the food packaging of preschool children,taking the brand packaging design as an example and carrying out the practice.and uses the "click click" brand packaging design as an example to practice.Concluding remarks:summarize the main points of the paper.