A Study On The Application Of The Concept Of Emotional Interaction In The Design Of Children's Food Packaging

In recent years,the domestic children's food consumption market has developed rapidly.In the face of a wide variety of products,consumers are becoming more and more picky about children's food,from the original food safety and nutrition ingredients to today's fashion and pleasant consumption experience.The concept of emotional interaction came into being,which emphasizes the interaction between products and users,as well as the satisfaction of users' emotional experience and deep needs.Therefore,the combination of children's food packaging design and the concept of emotional interaction will occur a wonderful chemical reaction.Moreover,children's food packaging design,which was once marginalized by domestic brands,will become an important position to rebuild brand image and enhance brand competitiveness.In this context,the purpose of this study is: first,to prove the necessity of the concept of emotional interaction in children's food packaging design;Secondly,it discusses the principles and design methods of the concept of emotional interaction in children's food packaging design.Thirdly,explore the design path of the concept of emotional interaction in children's food packaging,so that later manufacturers and designers can realize the promotion of brand value along this path.This study consists of five chapters.The first chapter is the introduction,which elaborates the research background,significance,current situation,main contents and main methods by combing the existing research results.Chapter two: children's food packaging and the concept of emotional interaction.Starting from the analysis of the characteristics and current situation of children's food packaging,the paper analyzes the consumer demand for children's food,analyzes the concept of emotional interaction and its embodiment in children's food packaging,and proves the necessity of the concept of emotional interaction in the design of children's food packaging.Chapter 3 children food packaging in the concept of emotional interaction design principles and methods,from the concept of emotional interaction plays an important role in children's food packaging design and the significance,through extensive collection emotional interaction concept of outstanding design case,learning to learn successful experience,explore the emotional interaction under the concept of children's food package design principles,explore the emotional interaction under the concept of children's food packaging design method.Chapter 4 children's packaging design practice under the concept of emotional interaction--taking the packaging design of " Love Mother " series products as an example,the design practice is based on commercial cooperation.The author has reached cooperation with the domestic children's milk drink "Wang Zai" brand to undertake the packaging design of its sub-brand " Love Mother " milk drink.The innovation of this research is as follows: firstly,cooperating with famous brands,allowing academic research and consumer market to have a direct dialogue;The design practice of this study is based on business cooperation and tries to find the design path of the concept of emotional interaction in the real industrial design scene.Secondly,set up the domestic children's milk beverage packaging design model;The " Love Mother " series of products in this study,in terms of consumption insight,brand planning,serialized design,materials,modeling,emotional interaction experience,etc.,are progressive and interlinked,providing a design model for similar products in the future.Thirdly,to explore the cognitive,emotional and behavioral characteristics of children in the process of psychological development;This study explored the cognitive,emotional,and behavioral characteristics of children in the process of psychological development by studying works on children's psychological development,in-depth observation of children's behavior,and interviews with parents,so as to make the concept of emotional interaction more able to meet children's deep needs.In a word,the concept of emotional interaction can meet the emotional needs of children,as well as enrich the brand connotation and enhance the value,which will become an important trend of children's food packaging design.