Research On Emotional Experience Of Children's Food Package

As a special part in the food packaging design, children's food packaging is the most brilliant and novel in designing, and the most diverse in function. Unlike other food packaging design, More importantly children's food packaging design need to make children to produce visual images, and to bring children more happiness, in addition to truly reflecting the children's food.Children as a special consumer group, their psychological and physical health isn't developing entirely, the "focus" of food that they pay attention to is also different. The vast majority of designers in the design of children's food packaging, didn't pay special attention to children's aesthetic view and cognitive psychology, so the food packaging is poor and boring now, of course, children don't like it. Therefore, this article attempts to add emotional experience theory into the children's food packaging, solute the above problems with children's view, further study children's psychological needs and the emotion experience, summarize three methods of children's food packaging design: strengthening the sense perception, developing packaging emotional function and building the packing situation, combining with the famous psychologist Donald ·A· Norman's emotional design theory. Designers, no matter adopting what kind of method, can make the person of food- children to experience strong emotions, add unlimited fun and glamour to children's life.This article is divided into six chapters, this article integratedly uses the method of theoretical analysis, case analysis, practical investigation and case design. In view of the children's food packaging problems of domestic market, this article deeply investigates and studies the children's food packaging design based on emotional experience, analysis children's food packaging design method with the three levels of emotional design, enriches the theoretical system of children's food packaging design, and finds new development space for children's food packaging and perspectives.The first chapter: starting from the importance of the children of packaging design, introduces the research background, research purpose, method and the status quo at home and abroad, to clarify the necessity of the study.The second chapter: mainly introduces the related concepts of children's food packaging design.The third chapter: through the analysis of the consumption demand of children's food and the particularity of visual communication, on the detailed discussion for a later chapter.The fourth chapter: to explore the emotional experience with children's food packaging design, consideres children's food packaging design of emotional experience strategy model from instinct layer, behavior layer and reflect on three different levels.Chapter 5: by strengthening the emotion of sense perception, expands packing efficiency, builds the packing situation summarizes three respects how to specific implementation of children's food packaging emotional experience.Chapter 6: selects the paper summed up the children's food packaging design method based on the emotional experience, and carries on the practice.