Research On "shike" Snack Food Packaging Design Based On Emotional Experience

Under background of experience economy era,packaging is not only a container for carrying commodities,but also a means to stimulate and guide consumption.People begin to pay more attention to emotional experience brought by products.As the driving force of consumer behavior,emotional experience is the information communication bridge between "designers,packaging and consumers".Emotional experience emphasizes sensory experience other than vision,and promotes emotional communication between consumers and packaging by enhancing the sensory stimulation of packaging design to consumers.Therefore,packaging design has also changed from material function design to emotional experience design.From the perspective of emotional experience,this paper attempts to explore the internal relationship between the "emotional" concept and "food packaging design" to provide new ideas for the current food packaging design.Guided by the theory of "emotionalization" and taking leisure food packaging design as the research object,this paper scientifically discusses the feasibility and realization path of applying "emotionalization" to leisure food packaging design by analyzing "emotional experience",and carries out innovative design from the aspects of vision,structure,materials,etc.to explore the emotional interaction of consumers when purchasing commodities,arouse the emotional resonance of consumers,and create a good shopping experience for consumers.This paper uses the methods of literature research,market research,analysis and induction,and summarizes the relevant design elements and emotional extraction methods to complete the "Shike" snack food packaging design based on "emotional experience".The purpose of the research on "Shike " leisure food packaging design based on emotional experience is to provide theoretical basis for leisure food packaging design,enhance the competitiveness of leisure food packaging design,realize the sustainable development of leisure food packaging design,and provide new perspectives and development ideas for the contemporary and future development of food packaging design.