Research On The Packaging Design Of Online Shopping Products Under The Big Data

The network shopping platform based on the rapid development of the Internet and the big data is a collection of large data information.Enterprises collect massive data of the enterprise,the product,competitors,and consumers through the Internet,processing the data,and mining business values to promote the personalized and precision marketing.The online shopping market competition is very fierce.Online shopping product packaging design is one important competitive advantage of goods,and the big data is also very important in online shopping commodity packaging design.Regarding theoretical study,combined with the status quo of the domestic and foreign researches,it specifically includes the concept and value of the big data,the influence and effect of it on the online shopping goods' packaging design,and the overview,development and the existing problems in the online shopping goods packaging design.Regarding practical research,it is based on the big data market research,finding the problems,solving those problems,and seeking the conclusion,with the systematic process study of design and implementation.On the one hand,it stresses the importance of big data in the design;on the other hand,through the application of big data in the design,it is to develop new ideas and new methods of the design.According to the characteristics of online shopping,the online shopping goods packaging can be divided into logistics packaging and sales packaging.The former focuses on the protection function and the latter focuses on the embodiment of the commercial functions.Researches are made from these two aspects combined with the big data to make the visual design,materials and structure design,and modeling and process design of online shopping goods package.Meanwhile,the market environment and consumer demand are two factors in the design of the packaging.With the application of big data in the early market research to guide the specific processes of packaging positioning,design planning,and design implementation,the design can be scientific,accurate,efficient,and cost-reducing.In addition,the design should also deepen the brand image,focusing on the experience design of users as well as the feedbacks,to optimize the design,enhance the brand value,and promote the long term development of the design.