Research On Product Packaging Design In Online Shopping Environment

The rapid development of computer and Internet technology allows us today to "stay at home your seat." At the same time as the technology continues to improve online payment and logistics services, online shopping is gradually being accepted by the public, people's consumption concept has been greatly improved. In recent years, online shopping numbers showing growth spurt, the online shopping market share continues to expand, but for online shopping product packaging design failed to meet the requirements of the online shopping market and consumers. Today, net purchases of goods packaging defects and disadvantages of online shopping to combat some of the consumer's shopping enthusiasm.Online shopping product packaging design differs from traditional supermarket shelves display sales product packaging design, to design the product packaging for online shopping,online shopping needs for products sold in every aspect, fully consider branding, transportation security, re-use, etc. factors, the use of consumer psychology, design aesthetics, economics and other research methods, emphasizing the combination of function and form, making the net purchase the product packaging to meet the clear transmission of information, highlighting the brand personality, in line with modern logistics, security protection products, reflecting the human spirit, maintenance environment and other requirements.Through the above research, you can make online shopping businesses fully understand the inevitability and necessity of online shopping product packaging design, recognizing its broad development scenarios; consumers online shopping experience more human, more perfect, while the overall promotion of packaging design process to promote social and economic development.