Design And Study On Online Shopping Packaging Of Direct Sale Enterprises

With the popularity of the Internet,online shopping has become an important form of shopping.Throughout China's online shopping market,development momentum of universalness,globalization and rapid growth has shown,and online shopping upsurge is unstoppable.Under such a background,stereotyped and crudely-made online shopping packaging does not correspond with gradually increasing consumption level.Online shopping packaging quietly varies from only meeting the transport requirements upgrade to meeting the customer's multi-position experience.As an commodity producers and direct sales enterprises which directly sale products to consumers,not like common E-commerce retailers only engaged in sale,they shoulder different responsibility and mission which is necessary to promote online shopping packaging to brand communication,a member of the enterprise development strategy.Like traditional sales packaging,online shopping packaging is silent promoters with low cost,which enterprises can not ignore.Through design and study on online shopping packaging of direct sale enterprises,this paper will provide comprehensive theoretical support and improvement ideas and methods for direct sale enterprises to optimize online shopping packaging design,and also lay the foundation for enterprises to establish a better and stronger brand image.On the other hand,enterprises improve online shopping packaging,which plays an exemplary and leading role for packaging improvement in the entire online shopping industry,and provides consumers the opportunity to enjoy more attention and respect enterprises pay,and also improves environmental pollution and waste of resources packaging caused,and also provides suggestions and guidance for sustainable development of enterprises and design planning of designers.This paper is divided into six parts,which comprehensively and deeply relates and analyzes on the thesis statement “design on online shopping packaging of direct sale enterprise” from different levels and different perspectives.The first part,the introduction,briefly discusses the development of online shopping.Based on the brief discussion,it profile existing problems in online shopping packaging,the important status of direct enterprises in the online shopping market and the importance of maintaining good brand image,then it goes to put forward the problem studied on,leading to the content,purpose and significance of study.The second part of the paper emphatically research object--straight battalion enterprise online shopping packaging concept to sort out;The second part of the paper emphatically illustrates enterprise online shopping packaging(object of study)concept.It analyses online shopping packaging features of direct sale enterprise.Through features comparasion between online shopping packaging of direct sale enterprise and the traditional sales packaging on their function,sales environment,transportation environment,it comprehensively analyses online shopping packaging characteristics of direct sale enterprise,and demonstrates the key role that the experience and design on online shopping packaging plays in promotion and brand communication.Also in the second chapter,there is deep research and analysis on current status of direct sale enterprise online shopping packaging.Compared with Amazon and other advanced countries online shopping packaging,its secondary packaging there is a big difference.Consequently,consumers can not enjoy good experience through online shopping packaging,which has bad effect on online shopping packaging promotion,brand communication effect and enterprise's sustainable development.From the third chapter,this paper focuses on deep and over-all analysis on online shopping packaging.First of all,it analyses enterprises' ignorance on online shopping packaging,which is the crux.The root is that enterprises do not have clear understanding on that experience design of online shopping packaging is helpful to promotion and brand communication,leading to little attention,and the courier company arbitrary secondary packaging.To arouse more attention that the enterprises and designers pay to experience design on the packaging of online shopping,from theory and practical experience,the third chapter demonstrates experience design's function in brand communication.And it sets“Apple brand”as an example,which enjoys a worldwide reputation and the audience seek for,and with self-experience,discusses the experience design plays an amazing part in promotion and brand communication.Experience design of online shopping packaging is good for popularity of enterprises and brand,even benefits going into the international market.In addition,through actual online shopping packaging case,this chapter sorts out the links which direct online shopping packaging of direct sale enterprises affects the consumer experience,and it point out the right direction for direct sale enterprises to optimize online shopping packaging.The fourth chapter and the fifth chapter provide specific optimization thinking and method for online shopping package.In the fourth chapter,aimed at the consumer's visual sensory experience,from the perspective of graphic design and three-dimensional design materials,structural shape analysis,it discusses online shopping packaging visual design optimization method.For example,putting on enterprise brand and products trademark on prominent position of the packaging box,which can strengthen the link between enterprises and consumers,and design some graphic symbol and words to remind packers or removers of standard operation and remind consumers how to open easily.Using actual cases,it demonstrates visual design theory that Japan pays much attention to consumers' easy open of package and good visual design that Amazon uses on package.The fifth chapter focuses on optimization methods and thinking of online shopping packaging structure design.Structural function of direct sale enterprises online shopping packaging is mainly reflected in convenience and protection.Aimed at protection,this chapter provides optimization thinking and method,that is,structural materials and packing seal.For consumers' conveninence to use package,it proposes optimization method of easy open,reuse and environmental protection.Online shopping packaging structure optimization has an important significance on improving user experience and packaging greening.The sixth chapter summarizes the content of the whole article.On the one hand,it shows the present situation and the prospects for the development of China's e-commerce industry.China is a country with a vast territory,with a vast online shopping market and its strategic planning “Yi Dai Yi Lu” lays foundation for enterprises and entrepreneurs to go across national borders and into the international market.It also have huge impact on online shopping market full of vitality and huge potential in the future,universally backward situation of China's online shopping packaging,and sustainable development of the online shopping industry.As direct sale enterprises which enjoy consumers' favor and trust,they should pay much attention to the packaging of online shopping.From the visual optimization,structural optimization,greening and other aspects,they should design greening package,which not only can meet the needs of transportation environment,but also benefit consumers' convinence to use.Through the optimization,online shopping packaging plays important role in promotion and brand spread,promoting the further development of enterprises,and plays an leading role in promoting the online shopping industry to improved packaging of online shopping.Besides,it throws a sprat to catch a whale to transforms of designers' concept of online shopping packaging.All the images that in this article are extract from internet,author won't give any kind of security to ensure its real or authentic reveal.