The Inheritance And Development Of Hunan Time-honored Brand Series Of Packaging Design About Taoyuan Zoushi Osmanthus Sugar

In recent years,with the rapid improvement of the level of the national economy,people's consumption concept and aesthetic level has increasingly been geared to the international standards.Demands for the product no longer simply stay in the aspects of function,but in the functional and aesthetic balance and unity.These are not only reflected in the material level,but also reflected in the spiritual one.By comparing the status and level of candy packaging design in snack industry at home and abroad,this paper analyzes the main factors that affect the development of the whole industry,and points out the importance of packaging design to the inheritance and development of the time-honored brand.The creative idea of the packaging design of osmanthus sugar is discussed in order to expand the market space of Hunan time-honored brand,which is now being squeezed by domestic excellent brands and foreign brands.This series of packaging design consist of the products from production to sales,the whole process of the consumers from buying into use,and the brand mark,pattern design,packaging color and packaging box type,all of which are improved.It also conceived the brand propaganda and promotion strategy,adhering to the portable and humanistic principle.Relative to the existing package,there are some breakthroughs and innovation in it.