The Packaging Design Of "Four Huai Medicine" In Jiaozuo Based On Regional Characteristics

"Four huaiqing Chinese medicines" series products are a specialty of jiaozuo area most regional characteristics,has the rich nutritional value and medicinal value and health care value.Jiaozuo has rich regional culture,it will be applied to the "four medicine" packaging can not only enhance the cultural connotation of packaging design,but also the protection and inheritance of regional culture in Jiaozuo.The purpose of the design is to the packaging of the utility function based,make full use of the elements of regional culture of Jiaozuo,from the graphics,color and text will Jiaozuo regional culture into the packaging of the "four medicine",so as to further improve the Huai medicine packaging form the sense of beauty and cultural connotation,and more highlights the Huai medicine as a specialty itself should reflect the geographical and cultural characteristics.Aiming at the creation of the design,a series of market research,fully analyzed the currently Jiaozuo Huaiyao market and under the guidance of the analysis of the results of access relevant information,to "regional characteristics" as the center point,the packaging of the utility function as the basis for the graduation creation.Finally,selects Jiaozuo twisted fetal porcelain traditional patterns,Huai Shang culture in the old name "Du Shengxing" and abstraction of Jiaozuo landscape culture as the main geographical and Cultural Foothold design creation,as the main visual elements of the packaging design.To convenient for consumers to buy and use a complimentary tea / soup bag and some combination of equipment,assembly packaging form is designed as a starting point.And according to the Huai medicine market of selling fake phenomenon of packaging of extended research,so that consumers through wrapper scan two-dimensional code query purchased Huai medicine cultivation plots position,longitude and latitude,planting household names,fertilizer use information content.