The Research About The Theme Cafe Of Visual Language

In the background of economic globalism,the West and the East are communicating with each other,the culture is also affecting each other.Coffee culture in the West has a long development history,in the context of its gradual integration with the local culture of our country,cafes in C hina came into being.Among them,the theme cafe attracts a large number of consumer groups with its own unique charm,which occupies an important place in the coffee market.Nowadays,the theme cafes on the market are countless,each of them has different form and their main problem is how to find the shimmer in the same pattern.The visual language is an important part of plastic arts,so the theme cafe needs to express its own business philosophy and culture connotation by means of its rich and varied visual language design and follows the requirement of seeking common ground while reserving differences,forming the different characteristics from the same industry so as to attract consumers to patronize,which shows the great importance of the study on visual language of the theme cafe.Design is a kind of behavior to meet the needs of consumers,the theme of the cafe visual language design to meet the consumer demand as the starting point and foothold,so this study to meet consumer demand as the starting point to discuss,analyzes the visual elements features of visual language and the practical application of visual elements in the theme cafe these two aspects,and assisted by the study of consumer psychology.At the same time,in order to clear that its own characteristics of the visual language is different from other beverage consumer sites,the visual language difference and contact between the theme cafe and other beverage stores are analyzed and discussed in this paper.Through the research of this paper,the author tries to grasp the visual language of the theme cafe and make the visual language more in line with the aesthetic needs of consumers.