Research On The Design Method Of SME Product Design Based On Culture Gene

Product image design has fully applied in commodity competition in developed countries,but it has not been paid enough attention to the product image design in our country.The enterprise image in Most of the domestic small and medium-sized enterprises in our country are equal to the product image,which resulting in the enterprise product image and the product image can not be unified in visual levels,so the product can't be recognized over the time,the enterprise will lost there Competitiveness in the market.But today's China is changing a manufacturing one to a creating one.Under this environment,small and medium-sized enterprises will face severe market competition pressure.So the enterprise product image design to the small and medium-sized enterprise,will be the key factors to the future development of enterprises,It is a decisive power for the the Chinese enterprises to survival in the tide of globalization.The main contents in my paper is focused on the methods of how to combine the cultural gene and the design of a product image in small and medium enterprise.Analysis on the current problem of existing product design for small and medium enterprises,and what is the user needs,and what is the market actually demand.Summarized and analyzed the characteristics of small and medium-sized enterprises,based on the product image design theory,methods and principles,combined the existing features of the SME,seek the juncture between the cultural gene and the design of the product image in small and medium-sized enterprise,summarized expression mode of the cultural genes in the small and medium-sized enterprise product image design,Analysis of the influencing factors of small and medium-sized enterprise product image design innovation,proposed based on cultural gene of the small and medium-sized enterprise product image design principles,procedures and methods,the initial establishment of the culture gene of the small and medium-sized enterprise product image design evaluation system based on,and through the low-voltage motor production product image design examples verify the feasibility and correctness of the method and improve the culture gene of the small and medium-sized enterprise product image design theory and method based on.My research in this paper in order to solve the small and medium-sized enterprise product image of chaos phenomenon provides a reference,but also for SMEs to achieveproduct image design based on the cultural gene provides a feasible design principles and design methods,can be very good to help small and medium enterprises set up with the connotation of enterprise product image,enhance the competitiveness of their products has important theoretical significance and practical application value.