The Research Of Product Design Based On The Heredity Of Product Gene

Owing to inherit and innovation of product design which is involved in the brand building and the sustainable development of enterprises, plenty of companies attaches great importance to the method of product design. The research of continuity and innovative method that continues the image of manufacture has become a focal point in 21st century. Many world famous enterprises including NOKIA,APPLE,PHILIP,SONY,SAMSUNG .etc have already start the exploration and practice in this field.As a matter of fact, Chinese enterprises always mired in difficulties that they can't ensure their products'continuity and updates very well. During the product design process, designers in companies often mapped the design intent in the design of new manufacture with their own experience and inspiration. They consider the market positioning and appearance of modeling rather than the programming of the entire product family.The dissertation introduces an effective strategy in industrial design, based on the heredity of product gene. The investigation and research of this paper could help the leader of the enterprise or design department take a macro-control of the product family and make the product design more systematically.By comparing with the concept of genetic gene, colligating the strategy of brand and product, we make analysis of all the information. Moreover, we introduce the concept of product family and product gene, focus on the analysis of dominant gene and recessive gene in product design, explaining the method of gene extracting. We will take the BBK digital cordless telephone projects to carry forward the method, analyze the cultural factors, the prototype factors and the products style factors. At the end of the paper, we use the new idea in BBK digital cordless telephone design.