A Study On The Guiding Package Design

With the rapid development of market economy and information technology,humanity has entered into immaterial society,that is,a new era of Information,Data and Service.As the resource is not proportional to the demand,the designer is now facing mounting challenges and rising problems that await resolve.As traditional package designs no longer meet the needs of people,the way to create suitable and updated package designs that integrates both traditional and new-type packages becomes the mission and direction of the study on the design rules of package.With the revolution of package technology,new types of package are inevitably created and guiding package design is one of them.The appearance of guiding package design directly relates to the research and development of new materials,new technologies,new structures and new functions,all which provide a new perception of package for designers and consumers.Guiding package design is a new type of package that either caters to the multi-sensory experience of users,or is purposefully designed for certain targeted populations in order to help everyone experience the happiness of products and take part in the cultural experience caused by consuming behaviors.This thesis centers on the rise,development,features,methods and innovation of guiding package design,and seeks for the design rules of guiding package.Guiding package design lay an emphasis on the transmission and leading role in corporate culture,social demand and the trend of social development.In the future,guiding package design will have a rapid development and lead the consumers to a new era of latest packages.Guiding package design will be intelligence-oriented with the technologies as the drive of innovation.All in all,guiding package design can meet consumers ' requirements for products.More importantly,designers and enterprises should bear the responsibility for the creation of guiding package design.