The Study Of Experiential Consumption Sapce By Perceptual Phenomenology

With the rapid development of the domestic economy,the consumption environment of consumers has also been diversified development.And for consumers,the consumer environment experience is even greater than the consumption itself.Therefore,driven by this background,the design of consumption space has undergone great changes.As the carrier of consumption space,the concept of architectural design also becomes increasing diversified and unique.Perceptual phenomenology focuses of the object of perception,the subject of perception and the integrity of interrelationship.This method of thinking and observing problems has a great inspiration for the design of space.Therefore,this research sets the phenomenology of perception as a theoretical basis,extracts the concept of “Phenomenology Space” and constructs the phenomenological space theory system of consumption space.This paper also combines with relevant design cases so as to explore how to design consumption space with more experienced value for consumers from the perspective of phenomenological perception.There are three methods in phenomenology that respectively are the descriptive method of Husserl,the interpretation method of Heidegger and the theory of perception of Merleau-Ponty.In the phenomenology of perception,the perception of “beauty” mainly comes from the perception,so as to improve people's subjective experience.Therefore,perceptual phenomenology controls the perception through the artificial way and carefully design the environment for people so as to bring unique perceptual experience for people.At this stage,this design of perceptual experience has been widely used in architectural design.Meanwhile,this paper also puts this design conception into the design of consumption space,so as to bring the unique space experience to consumers.The creation of phenomenon space can be divide into three parts that respectively are image positioning of space consumption,the creation of static situation and the organization of dynamic plot.This paper explores the design methods of phenomenal space from three aspects.And it also discusses the ways to achieve the creation of phenomenal space from the perspectives of visual,tactile,auditory,olfactory and other sensory dimensions.What' s more,in order to further explore the plot problems of the construction of phenomenon,this paper discusses from four aspects,such as the theme,spatial sequence construction and emotional clues,etc,so as to grasp the basic skills of management of creation of phenomenal space.In order to further explore the design of experiential consumption space,this paper makes a detailed analysis through the construction of spatial perception and phenomenal space.And from the dimension of phenomenal space,this paper puts forward design principle and methods about experiential consumption space based on the perceived subject,so as to provide a new idea for the design of experiential space design.