Research On Imagery Rendering Of Cultural And Creative Product Design Themed As "Poetry Type, Three Realms"

Recent years,consumers' marketing demands for modern cultural and creative products takes on inclination to diversity and customization.The requirements on fundamental function of cultural products cannot meet more particular demands of customers.Products were given more emphasis on content pursued by users.Appearance of cultural products is an important communication intermediary between customers and designers,but imagery,as a vital conception,is more valid for the expression of users' affection need.As for the design of cultural and creative product,designers need to depend on their own experience and inspiration to handle it well.Since this way lacks supports from valid theory study,commonly modern cultural products cannot efficiently and accurately meet affection pursuit to which consumers paid more attention.This thesis began with “imagery”——“three realms” put forward by Wang Changlin in his work “Shige” to study imagery rendering of cultural and creative product.First,the writer gave exhaustive analysis on “three realms”in “Shige”,they are content conception,artistic conception and passion conception respectively,and gave physical reading through creation case of traditional art.Then,gave an explanation about the relationship of three realms,which is apposite and progressive,and in this course it makes comprehensive development.Meanwhile,analyzing the“imagery”and“imagery rendering”,and combining this with the conception of“poetry type,three realms”,the writer made concrete consideration on the whole design course of cultural and creative product.At last,take his graduate design into consideration,the writer conducted practical study and research on imagery rendering of cultural and creative product design themed as“poetry type,three realms”of Wang Changlin.It provides cultural and creative products a new mind and prompts the inheritance and renaissance.