Research On The Application Of Yi An’s Poems And Images In Jinan’s Urban Cultural And Creative Design

In recent years,the cultural and creative industries have developed rapidly under national policies and government support.In the context of cultural and tourism integration,the in-depth exploration of urban culture is of great significance for the construction of urban spiritual civilization.As one of the first batch of national historical and cultural cities under the State Council,Jinan’s superior cultural conditions provide a continuous "source of vitality" for the development of cultural and creative industries.Facing the younger generation of consumer groups,purchasing cultural and creative products is not only due to aesthetic and functional needs,but also requires feedback on cultural connotations and emotional values in the products.At present,the types of tourism and cultural creative products in Jinan,which coexist emotional temperature and cultural thickness,still need further research and development in the entire market environment.The development perspective of cultural resources is not diversified enough,especially the design and development content of famous poet imagery in cultural and creative products is relatively scarce.Therefore,starting from the three principles of Pierce semiotics,this thesis interprets Yi An’s poetry images with "iconicity","indicative" and "conventionality",which is the basis for guiding specific design practice,sorting out and summarizing cultural symbols,and transforming poetry images into visual elements for cultural and creative product design.Exploring the corresponding relationship and transformation logic between symbol composition and cultural and creative design communication in Pierce’s three principles of symbols,and based on this,starting from the aspect of intention communication,playing the role of "explanatory items" in the adhesive relationship between cultural and creative products and audiences.Focusing on the dissemination of cultural and emotional significance in cultural and creative design,paying attention to the generation process of the audience’s reception of cultural significance and emotional satisfaction,and showcasing the audience’s re creation of meaning interpretation.By studying the design and transformation of poetic imagery in Jinan’s cultural and creative industries,the process of cultural dissemination of poetic imagery is achieved through the integration of the objectification of poetic imagery into visual perception products,as well as the transmission and decoding of meaning.Conduct design practice based on the imagery of Yi An’s poetry,explore the communication bridge between traditional culture and modern products,promote the development of urban culture,and achieve the goal of enhancing the city’s visibility and influence.The research focus of this article is on the generation of Yi’an poetic imagery in Jinan urban cultural and creative design.With the help of certain theoretical basis and excellent case analysis,this thesis conducts in-depth research on the design application of Yi’an poetic imagery in Jinan urban cultural and creative design,in order to provide some inspiration for existing cultural and creative creative ideas,provide feasible suggestions for Jinan urban cultural and creative product design,explore the depth and breadth of cultural content mining,and enrich existing creative methods,Design more excellent urban cultural and creative products.This article first summarizes the overall development and excellent design cases of domestic and foreign cultural and creative industries through case analysis,and analyzes the overall development trend of the cultural and creative market.Secondly,it sorts out the representative culture of famous scholars in Jinan urban culture,analyzes the special position of Yi’an poetry in the culture of famous scholars,and explores the role of Yi’an poetry in the dissemination of Jinan urban culture;By analyzing the theory of poetic imagery and the concept of cultural and creative products,determine the form of cultural and creative products;Based on Pierce’s Three Character Principle theory,this study explores the ways in which "iconicity","directive",and "prescriptive" are combined with aesthetic experience,interactive experience,and emotional experience to sort out the symbolic transformation logic of cultural levels in cultural creation design.It also explores the extraction methods and combination methods of Yi’an poetry imagery symbols and new generation cultural creative symbols The form of expression and the method of urban cultural and creative creation based on Jinan urban culture.Finally,taking Yi’an’s poetic imagery cultural and creative products as an example,design practice is carried out to activate the Jinan urban cultural and creative product market,empower the development of the local cultural and creative market,focus on amplifying the cultural value of the city,and enhance its visibility and influence.