Research On Application Of Fogg Behavior Model In Mobile Internet Product Design

Products in the world are not all designed under the instructions of the user-centered design method,however,these products can still work well.One of the basic causes lies in that these products are designed after the understanding of behavior activities of using products,which is called “activity-centered design”.Activity-centered design and user-centered design have different thinking directions.They are most different in that after designers observe users' behavior and use design to cater the results of their observance to complete tasks of meetingusers' demands,the activity-centered design needs designers to guide users' behaviors and activities with design to achieve some kind of design goal in appropriate space and time nodes.Thus,effective uses of this design thinking to design products can further consolidate user goals and the enterprise's business goals.Simply speaking,Fogg Behavior Model is a new interpretation of human behavior,which can turn complex behavior into a simple formula through concluding behavioral elements and constructing models.The causes of users' behavior and activities can be more directly understood by using this model.On the one hand,it can help users achieve their goals correctly and smoothly through guiding.On the other hand,it can reach some kind of design goal by influencing user's attitude or behavior towards some matter.Moreover,it can help designers better understand the behavior context,especially specific conditions of the elements required by stimulating behavior,and then design better.This topic systematically studied and explained the concepts and principals of Fogg Behavior Model,its applicable fields and confronting problems of introducing to design practice.The article also explained in details the three essential elements' influences on users' behaviors of using all kinds of mobile Internet products and on its design.And it concluded and summarized several Fogg Behavior Model's application strategies and attentions in the design of mobile Internet products.Besides,the contents of this article can guide the product design practice and research concerning users' behavior problems and offer more effective design ideas for creating more influential products.