Study On Interactive Green Packaging Design

Science and technology change rapidly today, has been great to meet people's material and cultural life,life has changed mode and mode of communication, in the spirit of joy of products made beyond previous high-level requirements. The pursuit of products is no longer just stay in the demand of the product itself, the communication between the consumer and the product, the interaction is more and more diversified gradually attract people's attention. Especially in the modern society, the rising level of social consumption and material needs of the people,the change of turn the world upside down consumer consumption patterns and consumption concept, people pursue more emotional and personalized consumer experience; With the people's material and cultural level is greatly improved, the concept of environmental protection is gradually rooted in people the heart,gradually establish the concept of green consumption, the pursuit of health green products more. The concept of green packaging can not only meet the consumer's green consumption concept, but also meet the pursuit of emotional and personalized custom of the consumer experience. Therefore, in the packaging design presents the diversified today, from a certain extent "interactive green packaging" of modern society with the trend of product packaging design, product packaging design is the present and future of an inevitable trend."Interactive green packaging design" for the modern packaging design and put forward a new design perspective. The purpose of interactive green packaging environmentally friendly packaging and create a new way of interaction between. people and the new packaging,the establishment of a new way of "interactive live" between the consumer and the green packaging, information is no longer a one-way transfer from packaging to consumers, but consumers participate in two-way communication, and communication the mutual information, so that consumers have more depth in physiological comfort and psychological pleasure feeling experience. Interactive green packaging design is to achieve the goal of consumer demand as the core of green packaging products "behavior",and to convey the behavior of the packaging function, packaging and external visual elements to explore, summarize and re creation. Design to pay attention to the actual use of green packaging design in real life and in the use of people, should pay attention to the exchange of green packaging and consumers, interactive experience to experience the feeling of adjustment. Therefore, it is a new application form of the modern packaging design to integrate the concept of interactive design into the green packaging design method.