The Analysis On Development And Design Of Commercial Complex Projects

In recent years, the government vigorously promote the development of commercial real estate, more and more developers look from residential to commercial real estate, project planning of the commercial complex type become popular in recent years, the design and construction of projects, maintained a rapid growth. Home also gradually emerged some wellknown commercial real estate developers and its influential commercial property. But at the same time of rapid development, there are also many problems exist, and bring some failure of the project, thus causing economic losses on commercial real estate developers, investors,and also caused a certain adverse social impact, and even some project also became a famous local housing project. Misjudgment of the project market, capital operation risk is too big,product planning and design appear flaw, the outdated management idea obsolete, and so on reasons, is one of the important factors lead to commercial complex projects failed. Especially in the current electricity bring huge impact to the traditional retail business, under the condition of people spending habits change, reasonable and operable design strategy, for a commercial complex projects, how important it is. In fact many of the commercial complex projects will have to develop at present, there is no mature theoretical guidance and practical reference data. Therefore, the study of commercial complex development project design strategy will has very important significance, combined with the author’s practical work experience, the article tried to make a beneficial study and discussion.This paper mainly based on the research of the practical applications of this commercial complex investigation, how to use the theory of core industries in the field of economics,combining with the author’s own work experience, hope in a variety of commercial complex projects form to seek to the core of the evaluation of project; And to build up the project development and design work of the evaluation index system, makes the project strategy evaluation combining qualitative and quantitative methods. Thus for the project in different stages of development and design of reference for decision making. Articles and in-depth studied based on a quantitative evaluation index system, under the condition of project development and design stages should adopt the strategy of how, as well as the specific implementation of the strategy execution method and key points. At the same time combined with the actual test cases.Article first elaborated the paper selected topic background in the beginning, this paper introduces the current development of commercial complex projects and research situation at home and abroad, and the purpose and significance of the research in this paper; Followed bythe related basic concepts of the commercial complex, reference theory, the quantitative index system and the related calculation formula are introduced; Mainly introduced how to calculate the degree of reasonable ratio of inspection items each function subsystem and project of the whole market, regional fit, and for the next chapter discusses the choice of the commercial complex development project design strategy lay a theoretical foundation; Then, on the theory of analytic hierarchy process(ahp) method, by means of expert questionnaire, discusses how to make use of the quantitative index system and calculation model for the project for the development of various design phase provides some references for the strategy choice and constraints; And combining with the working experience of their own, through the three sheep square project a success case to verify the rationality of the theoretical and computational model. The last part, the implied by some research method to analysis, points out the problem,strive for a solution.