Intelligence Inspired Design Of Commodity Packaging For Pre-school Age Children

According to the sixth nationwide census report,till the year of 2010,the pre-school children of China were over one hundred million,which accounts for 20% of contemporary population of the world.It shows that the consumer market of children has huge development potential in China.Children are playing an increasingly important role in the structure of modern families,as now the most of the parents of pre-school children were born in the 1990 s and 1980 s,they pay more attention on the education of children.Although the parents pay enough attention on the education,packaging,as a medium that children would always touch with,its many other additional functions were ignored by many people.Under the context of the new age of the rapid development of information technology,the packaging is also facing with industrial upgrading and changing.At present,the subdivision of the packaging for user groups,the interactivity of the packaging functions,the attempt of the new material and the new technology,and the intelligence inspiring function of the packaging on the children have become times topics that have to be discussed in the packaging industry.As an educational topic,intelligence inspired is always mentioned,but it is seldom used for packaging designing.The text is just combining the concept of the intelligence inspired education with the packaging industry which is changing today to discuss together,so as to discover some new paths to access to children's intelligence inspired.The text refers to the pertinent literatures such as marketing,children's cognitive psychology and theory of intelligence,etc.,reads historical documents and the most frontier information,and makes certain questionnaire survey,then discover the multi-dimension intelligence inspired,which incarnates the strategies of the children ‘s intelligence inspired in the packaging.The core theory of the text is the "theory of successful intelligence" by Sternberg,and the author centers on this theory to deal with all the methodologies and strategies.