The Research And Application On Web Interface Interactive Design Based On Subconscious Behavior

Under the background of the experience economy,whether to seize the user needs and offer a smooth and perfect user experience has become a measure of the quality of a product standard.So how to find the real needs of users is becoming the first step in product design".Most of the web interface and interaction design are starting from the appearance,color,layout which meet the user's dominant needs.But design like this does not meet the real needs of users for the web end products.According to the current characteristics of the interaction subconscious behavior to the user makes a new interpretation,expounds the application value of subconscious behavior in the design of interactive interface,and combined with the analysis of the psychological and behavioral knowledge.According to the characteristics,subconscious behavior performance,transformation of subconscious behavior and subconscious behavior in the application of web client interface interaction design,proposed to reduce the cognitive burden on the user through the subconscious behavior,to meet the user's needs and potential demand of Invisible Web terminal interface design principles from "natural interaction;" and "simple information display" to analyze.The anthor put forward from "conform to the user's natural behavior" to "guide user behavior" design method,established the subconscious behavior web interface interaction design based on the evaluation system,and the feasibility of web interface design examples verify the proposed method.The subconscious behavior usually depends on the different situations,so this research can not only explore the potential demand for mining user,but also provides a new interaction design inspiration for designers of good user experience web interface.At the same time,this paper provides an important theoretical basis and reference for the design of web interface interactive products.